Email Marketing Automation Specialist

Headquarters: Manila, Metro Manila, Philippines URL: https://jobs.workable.com/company/1nymCf9inBKe5zuHe44hHE/jobs-at-showmojo About PropertyTekPropertyTek is a private equity-backed holding company transforming property management through a growing portfolio of SaaS brands. Our products power leasing automation for single- and multifamily residential property managers.We're looking for a Marketing Automation Specialist who thrives in a fast-paced, growth-oriented environment. This is a role that will build the systems that move leads through our marketing funnel, directly supporting Sales and our mission to transform the property technology landscape.Role OverviewWe're hiring a Marketing Automation Specialist to own HubSpot workflow architecture across our property management SaaS portfolio (ShowMojo and Tenant Turner). This is not an execution-only role: the person in this seat designs and builds the automation logic that drives lifecycle marketing, not just runs pre-built workflows.This is a contractor position, remote, Philippines-based preferred.Key ResponsibilitiesWorkflow ArchitectureDesign and build multi-branch HubSpot workflows from scratch, not just editing existing sequencesArchitect lead scoring models tailored to property management buyer behaviorBuild segmentation logic specific to the property management vertical (portfolio size, unit count, market, product line — ShowMojo vs. Tenant Turner)Design lifecycle-stage email flows: lead nurture, trial/onboarding, activation, upsell/expansion, renewal, win-backHubspot ExecutionSet up campaigns in HubSpot, bringing together the emails, landing pages, forms, and assets for each oneBuild and send emails in HubSpot, including newsletters, one-off sends, and nurture emailsQA every email before it goes outOwn the marketing email calendar: keep it current, keep every team informed of what's going out and when, and make sure sends stick to the scheduleCoordinate email sends with Customer SuccessKeep HubSpot organized with consistent naming and foldering for emails, lists, and campaignsOwn UTM tracking on every email and campaign link, so each click gets credited to the right campaignContent & Landing PagesWrite email copy for automated email workflows sequencesBuild and publish landing pages in HubSpot's CMS/page tools to support campaigns and lifecycle flowsPublish blog posts and pages in WordPressEnsure workflows, content, and landing pages work as one connected system Ongoing OptimizationRun and maintain our lead nurture flows: keep emails, offers, and links current, and test changes that improve engagement and conversionsMonitor email performance and revise logic accordingly; share the results and make regular optimization recommendations to the teamMaintain clean data hygiene practices within workflows (list membership, enrollment/re-enrollment logic, suppression rules) Required QualificationsDemonstrated HubSpot workflow architecture experience — must be able to design multi-branch automation from a blank canvas, not just configure templatesHands-on experience building lead scoring modelsExperience building segmentation strategies (behavioral, firmographic, or lifecycle-based)Experience designing lifecycle-stage email flows (nurture through renewal)Experience building landing pages in HubSpot's CMS or page builder toolsHands-on HubSpot Marketing Hub experience: building emails, landing pages, and campaigns3+ years in marketing automation, ideally with at least 1–2 years focused specifically on HubSpotStrong B2B email copywriting skills, with samples you can shareExperience publishing content in WordPressA sharp eye for QA: you catch broken links, wrong personalization tokens, and rendering issues before anything goes outComfortable reading email performance data (opens, clicks, conversions) and turning it into clear recommendationsOrganized and proactive, with the communication skills to keep multiple teams aligned on a shared calendarComfortable working independently in a remote, asynchronous, US-hours-adjacent environmentPreferred QualificationsPrior experience in property management, real estate, or a related vertical (rental software, PropTech, or landlord/tenant-facing products)HubSpot certification(s) — Marketing Software, Email Marketing, or ReportingExperience working across multiple product lines or brands within one HubSpot portalExperience with A/B testing email sequences and using results to refine workflow logicExperience running or maintaining lead nurture and lifecycle email flowsExperience with UTM tracking and campaign attributionSchedule and AvailabilityThis role is a full-time equivalent of about 160 hours a month. Your working day should overlap consistently with US Eastern morning hours, when our standups, Sales syncs, and most async requests happen. Rate starts at $15 per hour To apply: https://weworkremotely.com/remote-jobs/showmojo-email-marketing-automation-specialist