About this role
Accountabilities: Digital Strategy & Leadership: Lead the development and execution of the national digital recruitment and applicant experience strategy, translating enrollment objectives and organizational priorities into actionable plans, scalable operating models, and measurable performance targets. Paid Media & Campaign Management: Oversee end-to-end digital campaign strategy, creative direction, budget allocation, and performance optimization. Monitor campaign results, identify improvement opportunities, and recommend investment adjustments to maximize conversion and return on investment. Agency & Vendor Management: Direct internal contributors and external agencies responsible for media buying, campaign execution, creative production, and digital services. Manage briefs, deliverables, review processes, quality standards, and overall performance. Website Strategy & Conversion Optimization: Own the strategy for the learner-facing website, ensuring an intuitive user experience that supports recruitment and enrollment objectives. Lead experimentation and testing across landing pages, messaging, forms, and other conversion points, incorporating successful practices into national standards. Digital Applicant Journey: Oversee the complete applicant experience across paid media, websites, applications, email, SMS, and applicant support channels. Optimize forms, automation workflows, audience segmentation, lead routing, communication schedules, and escalation processes. Content Development & Communication: Lead the creation and optimization of recruitment-focused digital content, including email and SMS campaigns, templates, landing pages, application forms, FAQs, support scripts, and automated communication sequences. Ensure alignment with established brand and messaging guidelines. Quality Assurance & Content Governance: Establish standardized workflows for content creation, review, approval, testing, and ongoing maintenance. Ensure all applicant-facing materials meet accessibility, legal, compliance, brand, and performance requirements. Digital Asset Management: Maintain a centralized inventory of recruitment and admissions content, tracking ownership, approval status, performance indicators, and scheduled review dates. Funnel Optimization & Innovation: Identify friction points, application abandonment, and communication gaps throughout the recruitment funnel. Lead cross-functional initiatives and implement appropriate technologies and automation to improve conversion, responsiveness, and operational scalability. Team Leadership & Development: Lead, coach, and develop the Digital Strategy and Applicant Experience team, establishing clear responsibilities, performance expectations, and individual development plans. Applicant Support Operations: Build and oversee a centralized national applicant support model with consistent service standards, efficient workflows, and clear escalation procedures. Replace fragmented communication processes with a coordinated and scalable support operation. AI & Technology Integration: Identify and implement AI-driven solutions, including website chatbots and automated support tools, to address routine applicant inquiries and enable staff to focus on more complex, personalized interactions. Cross-Functional Collaboration: Partner with Marketing and Communications, IT, campus leadership, product teams, and external agencies to coordinate technical integrations, security, deployment, local implementation, and consistent adoption of national initiatives. Performance & Operational Management: Monitor recruitment and admissions performance through conversion metrics, campaign ROI, and funnel analytics. Make data-driven decisions, manage resources within approved budgets, and drive continuous operational improvement. Requirements: Demonstrated experience leading and developing teams, including providing direct coaching, setting performance expectations, and managing service standards across geographically distributed or national operations. Proven track record of designing, auditing, and optimizing operational workflows to reduce administrative complexity, improve efficiency, and support scalable business processes. Strong technical understanding of digital platforms and systems, including website content management systems (CMS), email and SMS automation platforms, and customer relationship management (CRM) solutions. Familiarity with marketing automation tools such as HubSpot and CRM platforms, with Salesforce experience strongly preferred. Demonstrated expertise in paid media and growth marketing, including campaign strategy, budget allocation, channel performance analysis, structured experimentation, conversion optimization, and ROI-driven decision-making. Experience leading the development and governance of multichannel digital content and automated customer or applicant journeys, including websites, forms, email, and SMS communications. Strong analytical capabilities, with the ability to interpret campaign performance, conversion rates, funnel metrics, and return on investment to guide strategic and operational decisions. Ability to translate organizational enrollment goals into effective digital strategies, measurable priorities, and actionable execution plans. Excellent communication and stakeholder management skills, with the ability to collaborate effectively across departments, leadership levels, external agencies, and geographically distributed teams. Strong organizational and project management abilities, with experience managing multiple initiatives, competing priorities, budgets, and deadlines. Strategic and forward-thinking mindset, combined with a hands-on approach to problem-solving, decision-making, and continuous improvement. Commitment to accessibility, inclusive communication, and delivering a positive, consistent experience for applicants from diverse backgrounds. Ability to work independently, exercise sound judgment, and make operational decisions while remaining accountable for performance and organizational objectives. Location eligibility: Candidates must reside in one of the following U.S. states: Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Missouri, North Carolina, New Jersey, New York, Ohio, Pennsylvania, Texas, Washington, or Wisconsin. Benefits: Annual salary: Target compensation range of $70,000–$75,000, depending on the candidate's geographic location, qualifications, and professional experience. Comprehensive medical insurance with multiple plan options through Cigna or Kaiser Permanente, where available. Health Reimbursement Account (HRA) for eligible employees, reimbursing qualifying out-of-pocket healthcare expenses up to $4,000 for individuals and $8,000 for families. Dental and vision insurance, with employer-paid dental and vision premiums for employees who waive medical coverage. Generous paid time off, with more than 40 days annually for eligible full-time employees through a combination of holidays, vacation, and sick/personal leave. 22 paid holidays annually, including a week off around Independence Day and a week before the New Year. 80 Wellness Hours annually for eligible full-time employees, available for sick, safe, or personal needs. Monthly vacation accrual starting at 8 hours, with increased accrual rates based on length of service. 401(k) retirement savings plan with a 100% employer match on contributions up to 6%, with eligibility and full vesting after 90 days. Up to 6 weeks of fully paid parental leave for eligible employees. Employee Assistance Program offering free, confidential, 24/7 access to counseling, legal assistance, and financial resources for employees and their household members. Employer-paid life and Accidental Death & Dismemberment (AD&D) insurance. Employer-paid short-term disability coverage, with options for additional life insurance and long-term disability protection. Flexible Spending Accounts (FSAs) for healthcare, dependent care, and commuting expenses. Additional voluntary benefits, including accident, critical illness, hospital indemnity, legal services, and pet insurance. Healthcare concierge services, financial wellness resources, and employee discount programs. Remote working opportunity for eligible candidates based in approved U.S. states. Opportunity to contribute to a mission-driven organization focused on expanding access to technology education, strengthening communities, and creating pathways to high-growth careers. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
- LOCATION
- Remote · US, United States
- WORK MODE
- Remote
- JOB TYPE
- Full-time
- POSTED
- Oct 30, 2026
Source: Jobgether Careers