Digital Campaign Specialist

takealot.com

<p><a href="https://www.takealot.com/">takealot.com</a>, South Africa's leading online retailer, is looking for a highly talented <strong>Digital Campaign Specialist </strong>to join our<strong> retail media Advertising</strong> Team, in our Cape Town offices.</p> <p>We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.</p> <p>This position reports to the<strong> Digital Campaign Specialist Team Lead</strong></p> <p><strong>Your responsibilities will include:</strong></p> <ul> <li>Ensure effective campaign planning and execution, against set targets and budgets.&nbsp;</li> <li>Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion.&nbsp;</li> <li>This involves, but not limited to: Assist with proposals where necessary Booking of campaigns into Asana and check against marketing calendar Insertion order and contract completion; ensure work does not commence without signed insertion orders) Prompt buyers and suppliers for briefs, check stock, align on brief objectives&nbsp;</li> <li>Liaise with client on creative assets; manage through to approval Liaise with clients on focus products, set up meetings etc</li> </ul> <ul> <li>Plan, project manage, schedule, and implement comprehensive all advertising campaigns to achieve established marketing objectives</li> <li>Compile POE once campaign is live on site&nbsp;</li> <li>Compile Full Report - Send a detailed report to clients Once campaign has ended,&nbsp;</li> <li>Work alongside the Performance campaign manager and Account managers on campaign strategies</li> <li>Evaluate non-performers and connect with publishers to enhance campaign Monitor on schedule delivery and find ways to optimize based on client's success metrics&nbsp;</li> <li>Daily analysis of campaign performance and delivery Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies&nbsp;</li> <li>Schedule and book approved campaigns into Asana project management system, cross-referencing with the master calendars and google sheets</li> <li>Participate in Telethon sales drive monthly Develop and implement advertising comprehensive digital Advertising strategies to enhance brand awareness and achieve Advertising goals.</li> <li>Plan, execute, and monitor digital campaigns across various channels Collaborate with the marketing team to create compelling content aligned with the overall strategy.&nbsp;</li> <li>Utilize analytics tools to track campaign performance, generate reports, and provide insights to improve future campaigns.&nbsp;</li> <li>Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative campaign ideas.&nbsp;</li> <li>Ensure campaigns are delivered on time and within the allocated resources.&nbsp;</li> <li>Coordinate with external agencies or vendors, when necessary, to support campaign objectives</li> </ul> <p><strong>Qualification &amp; Experience:</strong></p> <ul> <li>An advertising / marketing or related qualification (Higher Certificate).</li> <li>Minimum 2&nbsp; years digital campaign management experience</li> </ul> <p><strong>Attributes Required</strong>:</p> <ul> <li>Smart, hard-working, with demonstrable integrity&nbsp;</li> <li>A passion online | digital marketing is essential&nbsp;</li> <li>Bias towards action and solution-oriented&nbsp;</li> <li>A self-starter and fast learner with an active thirst for knowledge&nbsp;</li> <li>Willing to take direction and able to work independently, demonstrating initiative&nbsp;</li> <li>Highly organized with meticulous attention to detail&nbsp;</li> <li>Ability to multi-task and to meet tight deadlines&nbsp;</li> <li>Comfortable working under pressure in a fast-paced environment&nbsp;</li> <li>Confident, with very strong interpersonal &amp; communication skills and a proven ability to build productive relationships quickly&nbsp;</li> <li>A strong working knowledge of Excel / Google sheets and Microsoft Office&nbsp;</li> <li>Expertise in using digital marketing tools and platforms such as Google Ads, Ads Manager, Google Analytics, and other relevant tools.&nbsp;</li> <li>Strong analytical skills and proficiency in interpreting data to make informed decisions and optimizations.&nbsp;</li> <li>Excellent communication and teamwork skills to collaborate effectively with cross-functional teams.&nbsp;</li> <li>A creative mindset with the ability to think strategically and implement innovative campaign ideas.&nbsp;</li> <li>Up-to-date knowledge of industry trends and best practices in digital marketing.</li> <li>We are looking for an individual with a passion for digital marketing, a proactive attitude, and a drive to deliver high-quality, impactful campaigns that align with our company's objectives</li> </ul> <p><strong>The Environment</strong>:&nbsp;</p> <ul> <li>We laugh hard, work harder, and take full ownership of our wins (and learning moments!)</li> <li>Teamwork makes the dream work – we're solution-seekers who thrive on collaboration</li> <li>Got feedback? Bring it on! We're always hungry for fresh ideas and honest input 🔄</li> <li>Ego? We checked that at the door. Results? Now we're talking!</li> </ul> <p>If you meet the above you are an <strong>Extraordinary Mind </strong>so come and join us!&nbsp;</p> <p><em>Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply</em>.</p>